The first half of the year revealed a mixed performance across the global luxury sector, with groups like LVMH, Kering, and Richemont facing slower growth amid challenging market conditions. However, luxury continues illustrating its resilience through various initiatives, indicating new emerging trends in the sector:

• Business diversification: new revenue streams with a wider audience via category expansion, hospitality initiatives or new businesses;

• Retail investment: via store expansion, relocation or renovation allows brands to offer fresh retail concepts;

• Vertical integration: brands are consolidating their supply chain to secure craftsmanship, innovation, and control over their product;

• Looking for growth relays: with a push towards emerging markets like Mexico and Australia to capture rising demand from consumers.